Hey, strangers. I’ve been gone for a few weeks now, but today’s post is lengthy and full of good stuff I’ve been testing out recently. After trying and falling in love with my new Holy Grail foundation from Flower Beauty, About Face, I knew I had to try more products in Drew Barrymore’s line.
Most of the time, I give a big, fat eye roll whenever celebrities come out with a makeup line. Typically it’s obvious that all they contributed was a pretty headshot for marketing purposes (I’m looking at you, Kardashian Beauty). But it’s really refreshing when one does the complete opposite, like Drew does with Flower. A few minutes of Googling showed that she is deeply invested in this brand, having been involved from conception to production. She draws from her experience being in a makeup chair her whole life and also as a CoverGirl for many years to bring credibility to her venture. From the website:
“You no longer have to spend a lot of money to get the quality cosmetics you want and deserve.
How do we do it? We do not pay for advertising. Where other beauty brands spend a vast percentage of the cost of their products on ads, we do not. Drew, as an owner of the brand, takes pride in promoting Flower, which in turn allows us to put all of our resources into the formulas and packaging, and not into advertising.
Custom-formulated with the same ingredients used in luxury make-up, our exclusive botanical-infused Soft-Focus Complex illuminates for a lit-from-within effect.
All products are proudly made in the USA and are never tested on animals.
So be em-FLOWER-ed. The best make-up isn’t only found in high-end stores any longer.”
Although Flower has some great pros like being vegan, made in America, and cruelty-free, the main negative is that it is only available at Walmart. This distribution model fits into her strategy of creating high-end, luxury quality products at mass market prices, but the limited availability can be an inconvenience if you don’t have a Walmart close by. I’m hoping the brand expands into Target sometime soon to give brands like Sonia Kashuk some competition. Drew has posted many tutorials and FAQ videos on the Flower Beauty website that give insights into her products, so if you’re interested in knowing more, head on over.
Having loved the About Face foundation, I started with another foundation but in stick form.
Skincognito Stick Foundation( $8.98)
I can’t be the only one who tends to favor sleeping an extra five minutes than waking up in time to get the full face of makeup done. With this foundation stick, I’m able to apply and blend out a nice coverage look at red lights (don’t flame me) or in front of work in less than 30 seconds. The finish and coverage are great, but I do find myself oilier than normal after about four hours and needing a powder touch-up. Not too shiny that I can’t blot it away, but for that reason I wouldn’t recommend it for oily complexions.
Color Play Creme Eyeshadow in Wild Geranium ($7.98)
This color is so, so pretty and totally on trend- rose gold! Here’s how the shadow looks in different lighting.
This shadow is very light and moussey and applies gorgeously, but unfortunately the staying power is just not there. I’m talking three hours max before it starts to look creased and faded. So, if you’re going out for a dinner/lunch or something relatively quick, then this will create a pretty look, but definitely not long-lasting. The good news is that you can do a touchup without the product looking funky, so if you don’t get irritated applying creamy products more than once a day like me, throw this one in your purse to take with you.
Lip Service Lip Butter in Cherry Chiffon ($6.98)
I’m a sucker for red lips, what can I say. Love the pigmentation and smooth application of this one.
“Buttery-like texture Glides on easily, leaving lips looking smooth and full
Rich texture provides an optical plumping effect
High percentage of emollient oil for a super-smooth, shiny finish
Non-Tacky Superior Shine”
Again, the staying power is something to be desired, but you’ll also find that in the very loved Revlon Lip Butters, as well. These offer a similar moisturizing finish that feels very nice on the lips. If anyone has a recommendation for moisturizing yet long-lasting drugstore lip products… gimme!
Raise Some ‘Brows in Dark Brown ($5.98)
I was hoping to find a good alternative to the pricey Anastasia Brow Wiz, but this just didn’t do it. The dark brown color has a strange gray tint to it. The tip of the pencil isn’t small or pointed enough to produce non-obvious hair strokes. The color goes on chalky. I wouldn’t recommend this one.
So back in the day I received a sample size of Benefit’s Watts Up highlighter, and I love it. Truthfully, I don’t highlight very much of the time out of sheer laziness, but when I do, this product is on point. Unfortunately, the full size isn’t exactly cheap, so I thought this Flower highlighter might be a dupe. My first impression is that I don’t like how large the stick is. Its “chubby”-ness makes precise application a little bit more difficult than my tiny Watts Up. Even when I’m HACing up a storm, I like to walk the fine line of believable enhancement vs painted on and glitterific, so the smaller size of the Watts Up applicator is easier and more appropriate for my typical use.
With that said, let’s compare colors.
Glisten Up on top, Watts Up on bottom.
Super similar, right? Watts up does have more of a gold tint to it, but in certain lighting they look exactly alike. Flower’s Glisten Up also comes in a more golden color called Gold Coaster, but after seeing how much gold comes through in Pearl Shimmer, it would probably be too much for my preference.
Lip Suede Velvet Lip Chubby in Floral Coral ($7.98)
My lip collection was missing a good coral, and the newly warm weather is a great reason to rock a fun, bright lip. I wasn’t sure what to expect with a “velvet lip chubby,” but it turns out velvet=matte. I personally am not a huge fan of matte lips because they tend to accentuate lines and dryness. To make this work for me, I top it with a very sheer, light pink lip gloss.
So there it is! A small sampling and review of Flower Beauty. Overall I am impressed with what Drew and her line has to offer. Since originally launched, they have expanded to over 160 products, so there is definitely more for me to try and hopefully love. Next time you are at Wally World, don’t skip the cosmetics section!